GRASYS, the leading designer, producer and EPCM contractor in the field of air and gas separation in CIS and Easter Europe, presented its new logotype at the exhibition «Oil & Gas 2012». Its main purpose is the creation of a modern, conspicuous and recognizable image of GRASYS matching the dynamically growing company which offers high-quality equipment and services in the Russia and CIS marketplace.
The key changes related to the color score and the logo. The two colors were selected as the corporate colors of the new logo: sky blue and dark blue, which are associated with cleanness, air and water. These associations are supported by the absence of straight lines and acute angles on the periphery of the logo.
The updated logotype is filled with harmonious dynamics and brings with it the idea of circularity, movement, combination and separation. At the same time, the succession from the former logotype of RPC GRASYS was largely preserved: the overall pyramid structure, intersecting circles and the resulting triangles form the basis of both the old and new logos.
The new logotype will be used in all company formal documents, promotional materials and corporate web-site, as well as on GRASYS products.
With our best regards, GRASYS Team